Towards India’s ‘Purusharthas’: Rethinking Culture as Strategy in India’s Civilizational Diplomacy

A perspective article about the need to re-position and re-think India's culture strategy as geopolitical strategy. Few nations possess cultural and philosophical depth comparable to India, yet few nations with such depth have underutilized it so profoundly in strategic terms. Indian culture is frequently projected abroad through festivals, cuisine, dance performances, yoga celebrations, tourism campaigns, handicraft exhibitions, and diaspora events. While these remain important expressions of national identity, they are often deployed as isolated spectacles rather than as components of a larger geopolitical architecture.’