World Consumer Rights Day: Fair and Responsible AI for Consumers

The marketing strategies have made many organisations make big claims and promise customers that cannot be delivered. The customer has become a victim, and that is when the consumers realise the need for platforms to protect their interests. March 15 is the day on which the world observes "World Consumer Rights Day", which focuses on reminding everyone about the importance of consumer rights. In the era of the digital world, protecting and ensuring the interests of consumers has become a challenge. With generative AI becoming ubiquitous, further challenges are emerging. Protecting one's privacy is becoming a calamity.